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Recently Hal Varian, Google Chief Economist, explain in Google Blog of how the search engine define the process of keyword pricing, heres the excerpt of  5 (Five) Step of Pricing Process

1. Each advertiser enters a list of keywords, ads, and bids.
2. When a user enters a query, Google compiles a list of all the ads whose keywords match that query.
3. The list of ads is then ordered based on the bids and the Ad Quality Scores, which measure the relevance of the ad to the user.
4. The highest ranked ad is displayed in the most prominent position, the second highest ranked ad gets the second most prominent position, and so on.
5. If the user clicks on an ad, the advertiser is charged a price that depends on the bid and Quality Score of the advertiser below it. The price charged is the minimum necessary to retain the advertiser’s position in the list.

This process is really important to learn if you serious on PPC advertising, so make sure you aim for low pricing keyword, or high on price but worth it.

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Seven Tips for Successful Keyword Research

Before you set out to march your way to the top of search rankings you’ll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, some impassable, in their path. Keyword research is the only way to approach SEO with informed expectations. How competitive are the keywords you are optimizing for? What keywords are you including in your link building efforts? What will it take to succeed? Answering these questions ahead of time makes all the difference.

Here are seven key tips for successful keyword research.

1. Use a proper tool.

Sure, there’s a lot of free stuff available out there, but when it comes to keyword research free tools are few and far from powerful. If you’re considering investing either money or time into SEO for your web site look at a solid keyword research tool as a necessity.

Some of the better keyword research tools:

a. SEOmoz’s Keyword Difficulty Tool - this tool from one of the great SEO innovators gives you a good general idea of how competitive your keyword/phrase is.

b. Trellian’s Keyword Discovery Tool - user-friendly, simple, and feature-rich. One of the best keyword research tools available.

c. WordTracker Keywords - second to none, WordTracker has been a leader in keyword research for years. A great value.

d.  Seo Elite: New Seo Software!  The Grand Daddy Of All Seo Software! Get A Top 5 Google Ranking In Under 30 Days!

2. Identify *viable* targets.

We’d all love to rank well for the most general and all-encompassing search phrase related to our topic, but only a handful ever will. Targeting some ultra-competitive keywords is as good as shooting yourself in the foot unless you’ve got massive amounts of time and resources to throw at the problem.

Finding long-tail (three words and more) and targeted search phrases that are actually getting traffic can mean the difference between SEO success and failure. Be reasonable in your expectations, and fight the big guys by researching long-tail search phrases that have slipped beneath the radar. You might also find that long-tail search phrases bring better conversion rates for your topic.

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I’ve been stop reading and commenting other people blog for a while to see, if I didn’t active in blogshperes then where my reader will come from, as I paid premium mybloglog to get the detail result, most of my reader come from Google Search and mybloglog.com statistic is displaying what keyword that people type in. Then I began to do a research why people clicking my link , and why my post is on the top page of Google.

This are what most people type in and got into my page:
“Technorati Overnight” (listed #1),
“Stay motivated and focused quotes” (listed #2),
“how to stop dogs from whimpering” (listed #4),
“how to get on page 1 of google” (listed #1),
“opera google login problem” (listed #2),
technorati “rank 1″ (listed #2),
firefox Login Cache (listed #1),
sizzler discount voucher (listed #1)

Why do I got click about dog? I have no idea, but last week I post story about dog and I put Dog behavior keyword on it and get a click.

Most of those search are on top of the google search page because my post title match with those keywords, keyword are important for the search engine and for the people as well, if they didn’t interesting with the title, they wont click it. So make sure your title is rich of keywords and interesting. Probably you can take a look Free Video about Promotion , He teach how to make an interesting Title for an email, but you can applied it for anything.

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