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I found some good tips on U.S. News & World Report’s Web site for the eight best ways to buff your professional image. So, put on your PR hat and take notes. Here’s the synopsis:

1. Google yourself. You should Google your name to see what others will see if they do the same.

2. Choose the right professional name. If you have a common name, like John Smith, you can start differentiating yourself by adding a middle initial every time you refer to yourself online. My name was pretty rare in English World so I still use 2 word name Andika Kusuma.

3. Use credentials consistently. Be sure to add all MCSEs and CCNAs to your résumé, bio, business card, and so on, and do so consistently.

4. Create public profiles. Youcan use the social bookmarking like friendter and facebook for you personal branding

5. Build a Web site. You can make a blog in blogspot or wordpress or with your own domain, This is a good idea if you do a lot of public speaking or technical writing.

6. Create links. Links is important for online networking. Search Engine can list your site higher if you have many links that link to your website.

7. Become an expert. Gunn recommends that you start your own blog or contribute to others. I was feeling kind of ahead of the game until she added this part: “Be insightful and thought provoking (without burning bridges). Be smart, and keep within the bounds of good taste.” (I think that ship may already have sailed for me.)

8. Push the bad stuff out of sight. Yes this is the most important one…. You hirer don’t want to see you in bad shape.

Think of yourself as your own PR staff. If you have a lot of career accomplishments under your belt, now is the time to make sure the word gets out.

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