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I received this newsletter last week, an article about 3 worst marketing mistakes and how to avoid it, I summarized the mistakes below;

When you fulfill a promise, deliver excellent service, come in under budget, and save your customer more money than you said you would - they might tell 3 people. And that usually is because you asked them for referrals.

But if you screw up, don’t do what you said you would do, or fail to deliver in any way - in your customer’s mind - they will tell at least 33 people. This can be disaster.

You know I am speaking the truth. Remember the last time you got poor service in a restaurant and how many people you went out of your way to tell about it?

Here are three ways to guarantee that all the marketing you’ve done will backfire on you.

1. Don’t Do What You Said You’d Do
2. Disappear With Your Customer’s Money
3. Embarrass Your Boss

How can you be sure to avoid the three worst marketing mistakes?
Only make promises you can keep, and keep the ones you make. It’s as simple as that. Read complete article here

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